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3 Reasons You Should Have a Brand Kit

Whether you are a 100 year old corporation or a brand new business, a brand kit will ultimately set you up for success. A brand kit ensures that the content you are producing, whether it is for social media or print, is consistent. Aligning your brand is vital in the twenty-first century, and having an up to date effective brand kit is one of the most important building blocks of a strong overall brand.



What is a Brand Kit?

A Brand Kit is a centrally located document that allows you and your team to have imaging and guidelines all in one place. This will consist of your logos, fonts, imaging styles, messaging styles, hashtags, landing sites, and often a content strategy.


1. Organization

Want to be successful in your marketing? Get organized. Having a brand kit will serve as the ultimate organizational strategy for colors associated with your brand, text styles and fonts, logos in a variety of formats and even captions and hashtags options. This will make it easier for you and your team to pull the approved styles when designing marketing materials of all forms.


2. Consistency

Pro tip! Consistency in imaging and posting is proven to boost your algorithm. Anytime you see hot pink and orange together, you might think of Dunkin Donuts. That’s consistency in brand colors and imaging. When you see the notification for the Tinx podcast every two days, that’s consistency in posting. You audience responds well to consistency, so start that consistency with you imaging via your brand kit.


3. Professionalism

You don’t need to have clean lines and proper grammar in order to be professional. Just adhere to the authenticity of your brand. A brand kit will help you remain professional even if you have a more relaxed vibe to your brand. Professionalism goes a long way, and a brand kit will help you remain true to the integrity of your business.


Looking for a qualified professional to design a brand kit for your company? What about a brand refresh? Creator Emily Deanne Durant is committed to strengthening and nurturing relationships within organizations and between an organization, members of the media and the public. Reach out to her today for a free consultation.

 

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